Generated Group Is Building a Record for the People Behind AI Video
Kianga J MooreAI-generated video is moving quickly into advertising, entertainment and branded content, but creators are still struggling to keep their names attached to work once it spreads across social platforms. Generated Group, led by CEO Tanya Porquez and co-founder and CTO Arthur Balabanskyy, has launched GeneratedDB, a searchable database built to connect generative video with the people who made it.
The company is expanding beyond Generated Awards, its New York program created to recognize high-quality commercial work made with AI tools. Porquez and Balabanskyy said the database grew directly from the awards process, where strong videos were often difficult to trace back to their original creators. That problem is now shaping a broader business built around recognition, creator discovery and live industry events.
Generated Group is an emerging company focused on supporting people creating with AI video through digital infrastructure, events and industry recognition. Porquez said creators are producing work across multiple platforms without one central place to establish a professional identity or make their portfolios searchable.
“There’s no one singular place where a creator can build that online platform for themselves and be found,” Porquez says, "Generated Group wants to give creators an elevated space to showcase “what I do and what I do well and why it matters.”
That gap became more apparent while Generated Group was building its first Generated Awards, launched in New York on Madison Avenue. The awards initially focused on commercial advertising and recognized AI-generated work ranging from campaigns for existing brands to fictional ads created to demonstrate a creator’s abilities. Porquez said the team sought “high quality execution” rather than simply rewarding content because it used AI.
“When we prepared for Generated Awards and we were trying to discover creators and their work, we figured out that there are lots of great videos on the internet that were AI generated, but they are scattered across different social platforms,” Balabanskyy told WorldsEdge.
Some strong videos had only a few likes or several hundred views. Other clips had been reposted without credit.
“It’s very hard to trace who was the original creator of that video,” Balabanskyy said. GeneratedDB, he explained, was conceived as an “organized, searchable database” where AI-generated videos can remain connected to their creators.
“We saw this new economy emerging,” Balabanskyy said in a follow-up interview. “Talented people who could not produce videos with the resources or budgets they had can now create something amazing with AI. We wanted to showcase that, recognize the best in the space and create a database for them.”
The awards process also exposed how difficult it can be to separate polished generative work from quick experimentation. Balabanskyy said the team initially reviewed about 500 videos, filtering out very short clips while looking for storytelling, quality and evidence that creators had invested time into the work. Entries were anonymized before judges voted.
Porquez said nominations also required the team to verify who actually owned the work.
“We really had to comb through all different types of social platforms to just find these videos that people were referring to us,” Porquez said, adding that ownership had to be confirmed before work moved through jury ranking.
GeneratedDB gives that process a permanent digital layer. Creators can build profiles, register projects and document AI-generated characters that may appear in later campaigns or series. Porquez described it as an “online living registry” where people can document their work and become discoverable through a broader portfolio.
For Balabanskyy, preserving early generative work is another part of the database’s purpose.
“We want GeneratedDB also to be kind of this memory for AI videos,” Balabanskyy said, adding that he wants to preserve work from creators experimenting with early models as technology changes.
Both executives also acknowledge the tension surrounding generative AI and creative labor.
“This is just a tool. You’re still the creator,” Porquez said. “You still really matter in all this. You hold it together and make that vision, that story, come to life.”
Balabanskyy sees a similar shift in software development.
“Once the dust settled a little, we understood that what was spreading on social media was not actually true,” Balabanskyy says.
“AI won’t replace engineers. Engineers know what to build, and they can use AI as a tool to do it faster.”
Generated Group plans to extend beyond its database and awards through creator sprints, smaller salons and demo days. Porquez said future programs could also expand into fashion video, music videos and longer-form storytelling.
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